Postcard Campaigns
Benefits of Mailing Just Listed Postcards and Flyers
Mailing out Just Listed postcards and flyers is one of the most powerful and cost-effective tools we use when launching a new listing. Here’s why:
- Creates Buzz and Neighborhood Awareness
When a home hits the market, neighbors are often curious. Mailing a Just Listed postcard puts your listing directly in front of them — not just digitally, but physically in their hands. Many neighbors know someone looking to move into their area, so your postcard can quickly turn curiosity into referrals or buyer leads.
- Builds Listing Exposure Beyond Online Platforms
Online listings are essential, but direct mail reaches homeowners who might not be actively browsing Zillow or Realtor.com. A postcard ensures that everyone in the neighborhood knows about the listing — not just those searching online — giving your property maximum visibility.
- Drives Traffic to the Property and Website
By including a QR code or personalized property website (e.g., 123MainStreet.com), postcards and flyers make it easy for recipients to view photos, videos, and open house dates. This blends traditional marketing with digital engagement — increasing visits and inquiries.
Now the benefits for us and why we do it!
Reinforces Your Professional Marketing Strategy
To sellers, postcards demonstrate that you’re going the extra mile. When they see that you’re actively promoting the property through multiple channels — online, social media, and physical mail — it instills confidence that you’re a full-service agent with a proven marketing plan.
Long-Term ROI and Brand Recognition
Even if the postcard doesn’t lead to an immediate call, consistent mailings build top-of-mind awareness. When the time comes for a neighbor to sell, they’ll remember your name — not a random agent they saw online.
Positions Team Lloyd as the Local Experts
Sending professional postcards consistently with new listings shows that you’re active, successful, and committed to the neighborhood. It reinforces your brand presence and builds trust with potential sellers who might be considering listing their home in the near future.
Generates Seller Leads
When neighbors see that you’re listing and selling homes nearby, they’re more likely to contact you to learn what their home is worth. Every “Just Listed” card is also a subtle listing pitch that says: “I get homes sold in your area.”
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